学术
摘 要:
丝绸工业旅游是将现代丝绸工业与旅游参观相结合的新型旅游产品，它既满足了游客对工业参观的需求，又能为丝绸企业带来了良好的经济效益，目前丝绸工业旅游已成为不少丝绸企业摆脱经营困境、扭亏增盈的重要经济手段。本文分析了当前丝绸工业旅游的开发模式以及存在的问题，并从差异化经营、丰富展览内容、体验项目开发、产品创新、转变销售方式、拓展客源市场等六个方面提出丝绸工业旅游的发展对策。[著者文摘]
文章出处:
《技术经济》-2007年26卷10期,40 -16-20,40页
分 类 号:
文献标识码:
A
文章编号:
1002-980X（2007）10-0016-05
The Typical Operation Model, Problems and Development Tactics of Silk Industry Tourism
BAO Gong-min, HU Fu-sheng, JIA Yue-qian （School of Management, Zhejiang University, Hangzhou 310058, China）
Abstract:
Silk industry tourism is a kind of new tourism product which combine modern sikl industry and tourism sightseeing, and it not only meet the need of tourists to industry visit and bring good economic benefits for silk enterprises. Now, silk industry tourism has been become an important economic way for many silk enterprises to break away from operation corner and turn red to gain payoff. The article analysis the current operation model and existent problems, and from six aspects including different operation, enrich exhibit contents, experience items explotitation, product innovation, change distribution ways and expand customer market etc to bring forward the development tactics of silk industry tourism .[著者文摘]
Key words:
silk; industry tourism; model; development tactics
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