学术
摘 要:
以《孙子兵法》与企业战略间的相互关系为立论中心，分别介绍了该兵法应用于商战的历史过程及成果，阐述两者何以会发生如此密切的关系，又列举《孙子兵法》中几个重要理念：知、计、争、势，并分别作了具体说明。文章的写作是为开拓一条新的思路：如何使中国兵学文化中的核心理念与现代企业管理的实践有一个对接的机会。[著者文摘]
文章出处:
《滨州学院学报》-2006年22卷5期 -31-36页
文献标识码:
A
文章编号:
1673-2618（2006）05-0031-06
相关文章:
Military Science of Sun Tzu and Business Strategies
ZHANG Wenru （Department of Philosophy ,Peking Univeristy ,Beijing 100871, China）
Abstract:
Based on the co-relationship between Military Science of Sun Tzu and business strategies, this article depicts the history and result achieved when Military Science of Sun Tzu is used in business competition, indicates how the two are so closely bound up with each other and expounds with details four significant concepts in Military Science of Sun Tzu .knowledge, estimate, maneuvering and posture. This paper develops new way of thinking on how to combine the core concept in Chinese military science successfully with the practice of modern business management.[著者文摘]
Key words:
Military Science of Sun Tzu ; business strategy; knowledge; estimate;maneuvering; posture
更多>>免费文章
cqvip.com