学术
摘 要:
目前，资源型城市普遍面临经济转型的困难，实践证明，发展旅游业是促进资源型城市经济转型的有效措施，然而资源型城市的固有形象与传统旅游需求形象不吻合，因此资源型城市旅游形象塑造面临更多的困难。本文以成功打造“焦作现象”的焦作为例来具体阐述旅游形象营销的紧迫性、形象塑造的困难、形象定位和形象营销策略。[著者文摘]
文章出处:
《北京第二外国语学院学报》-2007年9期 -67-72页
分 类 号:
文献标识码:
A
文章编号:
1003-6539（2007）09-0067-06
相关文章:
An Analysis of Tourism Image Positioning and Marketing Strategies of Resource Cities --Take Jiaozuo as Example
Zhang Jinshan （Tourism Research Center of Chinese Academy of Social Science, Beijing, 100732）
Abstract:
At present, the resource cities are mostly faced with economic restructuring problems in our country, the practice shows that tourism development is an effective measure for promoting economic restructuring process. However, the inherent images of resource cities are not coordinated with traditional images of tourism demands; it is more difficult for resource cities to shape overall tourism image. This paper takes Jiaozuo as example which has created ＂Jiaozuo Phenomenon＂ successfully, and demonstrates the urgency and the difficulties of shape image, image shaping and strategies of image marketing.[著者文摘]
Key words:
resource cities; tourism image positioning; image marketing; Jiaozuo
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