摘 要:
加入WTO之后,中国市场面临着严重分割。文章结合珠三角地区的企业发展状况和国际上一些知名跨国企业的做法,提出了打造知名品牌、实施“企业发展八步战略”的理论主张,并将此作为中国企业全球化战略的重要组成部分。[著者文摘]

文章出处:
《世界标准化与质量管理》-2007年8期 -10-14页
World Standardization & Quality Management
栏目信息:
分 类 号:
[参考文献]
Enterprise Standard Strategy: A Core Engineering of Enterprise Global Strategy
Abstract:
Entering the WTO,Chinese marketplace is confronted with grave division.Uniting development condition in the Zhujiang Delta area and the practices of some nterprises,the article proposes the theory of making famous brand and the enterprises transnational e implementing "the eight-step strategies of enterprise developing" , and takes this as the important constituent of Chinese enterprises' globalization strategy.[著者文摘]
Key words:
eight-step strategies, enterprise standard strategy
收稿日期: 2007-05-21

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