学术
摘 要:
促进旅游业的发展是奥运会的五大职能之一，充分利用奥运商机开展景区营销可以为武夷山旅游业插上腾飞的翅膀。武夷山作为中国仅有的四个世界自然与文化遗产地之一，一方面应该主动走出去，以各种媒体为载体，加大宣传力度，提升武夷山的国际知名度，吸引国际游客；另一方面，努力提升景区和武夷山市的自身素质和品位，让来武夷山的游客乘兴而来满意而归，使他们成为武夷山的积极宣传者，从而吸引更多的游客，形成良性循环。[著者文摘]
文章出处:
《南平师专学报》-2007年26卷4期 -110-113页
栏目信息:
分 类 号:
文献标识码:
A
文章编号:
1008-5963（2007）04-0106-04
相关文章:
On How Wuyishan Makes Opportunity to Carry Full Use of Olympic Commercial Out Scenic Area Marketing
CHU Yan-po （Tourism Department of Wuyi University, Wuyishan 354300, China）
Abstract:
Promoting the development of tourism is one of Olympic Games＇ five great functions. Making full use of Olympic commercial opportunities can push Wuyishan＇s tourism rapidly forward. As one of the only four natural and cultural world heritage in China, on one hand, Wuyishan should actively enhance its propaganda force, promote its international fame and attract more international tourists; on the other hand, it should make great efforts to upgrade its quality and status in its scenic area and the city itself, make tourists come with joy and leave with satisfaction, and so form a good recycling by attracting more new tourists through the former ones＇ active propagation.[著者文摘]
Key words:
Wuyishan, Olympic commercial opportunity, scenic area management and sale
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