学术
国际标准刊号：ISSN 1000-520X
国内统一刊号：CN 42-5056
摘 要:
从信任理论入手,运用文献资料和问卷调查等方法,探讨了消费者信任产生的条件,剖析了中国足球职业联赛的消费者信任状况,并分析造成低信任的原因,在借鉴英超联赛构建消费者信任的经验基础上,提出中国足球联赛发展的建设性措施。[著者文摘]
文章出处:
《武汉体育学院学报》-2007年41卷9期 -32-36页
Journal of Wuhan Institute of Physical Education
栏目信息:
分 类 号:
文献标识码:
A
文章编号:
1000-520X（2007）09-0032-05
[参考文献]
Consumers＇ trust of Professional Soccer League Games in China
CHENG Hui-jun （School of P. E, Shandong Univ. ,Jinan 250061, China）
Abstract:
Starting with trust theory, the conditions of consumer＇s trust were discussed, present situation of consumers＇ trust to Professional Soccer League Games in China and reasons of low trust were analyzed by using methods of literature study and questionnaire. Some constructive measures to Professional Soccer League Games in China were put forward from the experience of English Premier League.[著者文摘]
Key words:
Professional Soccer League Games in China; consumers＇ trust ; trust
收稿日期: 2007-03-20
修订日期: 2007-05-29
基金资助:
国家体育总局体育社会科学研究项目（805SS05068）子课题.
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