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编辑是提高报纸竞争力的“杀手锏”

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许鑫

辽宁工程技术大学职业技术学院,辽宁阜新123000

太原理工大学学报:社会科学版
订阅本刊
国际标准刊号:ISSN 1009-5837
国内统一刊号:CN 14-1269

摘  要:

报纸作为一种文化产品,面临着激烈的市场竞争。报纸的定位和设计,以及报社在不同时期的新闻报道活动的规划和组织,对报纸的生存与发展具有非同寻常的意义。文章论述了报纸编辑是提高报纸竞争力的“杀手锏”,即选题策划是报纸编辑的切入点,版面设计是报纸编辑的落脚点,图片运用是报纸编辑的闪光点。[著者文摘]

Journal of Taiyuan University of Technology(Social Sciences Edition)

栏目信息:

文史哲

分 类 号:

G214.1

文献标识码:

A

文章编号:

1009-5837(2007)S0-0047-03

相关文章:

主题相关

The Key Means of Editors for Improving Newspaper Competition

XU Xin (Vacationai College, Liaoning technical University, Fuxin Liaoning 123000, China)

Abstract:

The newspaper takes one cultural product ,faced with intense market competition. Must win the competition ,the newspaper must improve the dissemination quality unceasingly, sets up the unique brand image. Therefore, to the newspaper localization and the design, as well as the newspaper office in the different time reportage plan and the organization, has the unusual significance to the newspaper survival and the development. The article concerned the newspaper edition to enhance the newspaper competitive power "the Assassin's mace" ,namely the selected topic plan was the newspaper edition breakthrough point, the layout is the newspaper edition foothold ,the picture utilization is the newspaper edition flashing temperature.[著者文摘]

Key words:

editor;selected topic ;space of a whole page ;photograph

收稿日期: 2007-12-02

作者简介:

许鑫(1969-),女,辽宁阜新人,辽宁工程技术大学讲师,硕士,主要从事新闻学、法学理论研究。

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