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商业广告的法律约束力分析——兼评《关于审理商品房买卖合同纠纷案件适用法律若干问题的解释》第3条

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徐祖林

湖南理工学院,湖南岳阳414000

时代法学
订阅本刊
国际标准刊号:ISSN 1672-769X
国内统一刊号:CN 43-1431

摘  要:

商业广告的内容,既可以因符合“具体确定”、“表明一经承诺即受约束的直接交易意图”和“包括将要制定合同的主要条款”三项条件而成为要约具有法律约束力,也可以因符合“具体确定”的单项条件而转化为合同条款具有法律约束力,还可以因“招致对方合理信赖而生损害”直接发生法律约束力。最高人民法院《关于审理商品房买卖合同纠纷案件适用法律若干问题的解释》第3条虽然指明了商业广告的内容可以在符合条件时视为合同内容,但在条件的限定上出现了理论错误。[著者文摘]

文章出处:

《时代法学》-2007年5卷5期 -77-80页

Presentday Law Science

栏目信息:

法学争鸣

分 类 号:

D922.29

文献标识码:

A

文章编号:

1672-769X(2007)05-0077-04

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主题相关

Analysis to Validity of Commercial Advertisements——Together With Comments on Article 3 of Interpretation of Application of Several Problems on Trying Disputed Cases Over Purchase and Sale Contracts for Merchandise Houses

XU Zu-lin ( Hunan Institute of Science and Technology, Yueyang, Hunan 414000, China )

Abstract:

The content of a commercial advertisement may be valid, not only because it can become an offer when it "is concrete and definite","indicates the direct transferring intention of being bound if accepted "and "consists of the major clauses of the following contract", but also because it can transform into the clauses of a contract simply on account of its "concretion and definition". Meanwhile, it may be validated directly according to "the reliance interest damage caused by the other party" cle 3 of The Supreme People' s Court' s Interpretation of Though the artiApplication of Several Problems on Trying Disputed Cases over Purchase and Sale Contracts for Merchandise Houses indicates that commercial ads may be thought as the content of a contract if satisfies the legal conditions, but the conditions provided by it is wrong in theory.[著者文摘]

Key words:

commercial advertisements ; validity ; clauses of contract ; reliance

收稿日期: 2007-07-21

作者简介:

徐祖林(1970-),男,湖南岳阳人,湖南理工学院政法系副教授,法学硕士,主要研究方向:民商法学。

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