学术
国际标准刊号：ISSN 1007-7634
国内统一刊号：CN 22-1264
摘 要:
通过讨论CI的概念和高校图书馆引入CI的必要性，提出了图书馆构建CI的三个层次，分别为图书馆理念识别，图书馆行为识别和图书馆视觉识别。然后具体阐述了图书馆导入CI的战略步骤，包括前期准备、中期设计和后期监督，以及实施中各阶段的具体内容。[著者文摘]
关 键 词:
文章出处:
《情报科学》-2007年25卷12期,1906 -1790-1793,1906页
Information Science
栏目信息:
分 类 号:
文献标识码:
A
文章编号:
1007-7634（2007）12-1790-04
[参考文献]
The Assumption of University Libraries＇ CI Stratagem
YANG Feng-quan, ZHOU Feng-fei, REN Jing （Library of Tianjin Polytechnic University, Tianjin 300160, China）
Abstract:
This article discusses the concept of CIand the necessity of the library of colleges and universities which leading-in CI. It elaborates three levels of idea the library leading-in CI： LMI, LBI and LVI. It assumes the strategic steps of library inducted CI, including the earlier period preparation, the intermediate stage design and the later period supervises, as well as the concrete contents in the different stages.[著者文摘]
Key words:
corporate identity （CI）; library; management mind
收稿日期: 2007-05-12
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