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文献信息
The International Journal of Sports Marketing and Sponsorship (IJSMS) provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing.
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Bermudez-Gonzalez, GuillermoMaldonado Canca, Luis-AlfonsoCabrera-Sanchez, Juan-PedroCobo-Paz, Lucia