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Marketing Letters: A Journal of Research in Marketing's mission is to publish provocative, novel findings on important and current marketing topics that spark conversations. The journal invites full-length research articles that are high-quality, shorter papers (under 5,000 words, includes all) on marketing, the emphasis being on immediacy and current interest. The journal also invites preregistered replication reports that conceptually replicate and extend understanding of boundary conditions of influential published marketing papers.
Consumer BehaviorConsumer ChoiceDecision MakingMarketingMarketing ResearchConjoint AnalysisBusiness MediaCustomer SatisfactionConsumer ResearchModerating EffectConsumer ResponsesMarket ShareWillingness to PayConsumer DecisionInformation ProcessingPurchase BehaviorConsumer Decision MakingPanel DataAttraction EffectCompromise Effect
vol.37 (2026)
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vol.34 (2023)
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vol.12 (2001)