Journal of Marketing Analytics | 期刊-维普官网

英国

Journal of Marketing Analytics

发文量 598

被引量 8,922

影响因子(2025版) 1.912

Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors.

主办单位： PALGRAVE MACMILLAN LTD
出版地区： BASINGSTOKE
出版周期：季刊
别名： J MARK ANAL;J. Market. Anal.;市场营销分析杂志;JOURNAL OF MARKETING ANALYTICS

国际标准连续出版物号/电子版： ISSN 2050-3318 / EISSN 2050-3326
创刊时间： 2013年

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vol.14 (2026)
vol.14 (2026)

1
vol.13 (2025)
vol.13 (2025)
vol.12 (2024)
vol.12 (2024)
vol.11 (2023)
vol.11 (2023)
vol.10 (2022)
vol.10 (2022)
vol.9 (2021)
vol.9 (2021)
vol.8 (2020)
vol.8 (2020)
vol.7 (2019)
vol.7 (2019)
vol.6 (2018)
vol.6 (2018)
vol.5 (2017)
vol.5 (2017)
vol.4 (2016)
vol.4 (2016)
vol.3 (2015)
vol.3 (2015)
vol.2 (2014)
vol.2 (2014)
vol.1 (2013)
vol.1 (2013)

封面

2026年1期

共：20篇