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文献信息
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
Consumer BehaviorSocial MediaConsumer ResearchSustainable ConsumptionStructural Equation ModelingPerceived ValueCustomer SatisfactionConsumer EngagementCustomer EngagementScale DevelopmentStructural Equation ModellingConsumer ResponsesSystematic Literature ReviewPerceived RiskUser AcceptanceArtificial IntelligenceWillingness to PayModerating EffectSharing EconomyConsumer Decision
vol.25 (2026)
vol.24 (2025)
vol.23 (2024)
vol.22 (2023)
vol.21 (2022)
vol.20 (2021)
vol.19 (2020)
vol.18 (2019)
vol.17 (2018)
vol.16 (2017)
vol.15 (2016)
vol.14 (2015)
vol.13 (2014)
vol.12 (2013)
vol.11 (2012)
vol.10 (2011)
vol.9 (2010)
REVIEW
RESEARCH ARTICLE
Seo, SukyungSu, JinHodges, Nancy
SPECIAL ISSUE ARTICLE