Journal of Research in Interactive Marketing

英国

发文量 698

被引量 27,702

影响因子(2025版) 11.394

With its origins in the discipline and practice of direct marketing, the Journal of Research in Interactive Marketing (JRIM) aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners. Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged, with an emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research on business, policy and society should be explicit.

主办单位： EMERALD GROUP PUBLISHING LTD
出版地区： LEEDS
出版周期：季刊
别名： J RES INTERACT MARK;J. Res. Interact. Mark.;JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

国际标准连续出版物号/电子版： ISSN 2040-7122 / EISSN 2040-7130
创刊时间： 2007年
曾用名： Direct Marketing: An International Journal

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vol.20 (2026)
vol.20 (2026)

4 3 2 1
vol.19 (2025)
vol.19 (2025)
vol.18 (2024)
vol.18 (2024)
vol.17 (2023)
vol.17 (2023)
vol.16 (2022)
vol.16 (2022)
vol.15 (2021)
vol.15 (2021)
vol.14 (2020)
vol.14 (2020)
vol.13 (2019)
vol.13 (2019)
vol.12 (2018)
vol.12 (2018)
vol.11 (2017)
vol.11 (2017)
vol.10 (2016)
vol.10 (2016)
vol.9 (2015)
vol.9 (2015)
vol.8 (2014)
vol.8 (2014)
vol.7 (2013)
vol.7 (2013)
vol.6 (2012)
vol.6 (2012)
vol.5 (2011)
vol.5 (2011)
vol.4 (2010)
vol.4 (2010)
vol.3 (2009)
vol.3 (2009)
vol.2 (2008)
vol.2 (2008)
vol.1 (2007)
vol.1 (2007)

封面

2026年4期

共：9篇