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International Journal of Advertising
中科院3区 JCR:Q1 SSCI PubMed
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
- 主办单位： ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 出版地区： OXFORD
- 出版周期： 年8期
- 别名： INT J ADVERT;Int. J. Advert.;国际广告杂志;INTERNATIONAL JOURNAL OF ADVERTISING
- 国际标准连续出版物号/电子版： ISSN 0265-0487 / EISSN 1759-3948
- 创刊时间： 1982年
- 曾用名： Journal of advertising (Advertising Association (Great Britain))
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期刊信息
- 主办单位：ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 地 址： OXFORD
期刊简介
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).